Effervescent Escapes: Discover Our Bath Bomb Wonderland
The Global Bath Bombs Market is Trending with Natural and Organic Ingredients
Market Overview:
Bath bombs are spherical or occasionally irregularly-shaped personal care products containing a mixture of dry ingredients such as baking soda, citric acid, fragrance oils and essential oils that fizz and dissolve in hot water releasing a luxurious skin-nourishing foam. They are used as an alternative to traditional soap bars, bubble bath liquids or bath gels. Bath bombs aid relaxation, moisturize skin, have therapeutic benefits and leave the skin supple after use. The use of natural ingredients like shea butter, coconut oil, aloe vera, Dead Sea salts and essential oils makes bath bombs mildly exfoliating as well as nourishing for the skin. Bath bombs are affordable luxury products that are gaining popularity among millennials and Generation Z consumers who seek premium self-care routines.
Market Overview:
Bath bombs are spherical or occasionally irregularly-shaped personal care products containing a mixture of dry ingredients such as baking soda, citric acid, fragrance oils and essential oils that fizz and dissolve in hot water releasing a luxurious skin-nourishing foam. They are used as an alternative to traditional soap bars, bubble bath liquids or bath gels. Bath bombs aid relaxation, moisturize skin, have therapeutic benefits and leave the skin supple after use. The use of natural ingredients like shea butter, coconut oil, aloe vera, Dead Sea salts and essential oils makes bath bombs mildly exfoliating as well as nourishing for the skin. Bath bombs are affordable luxury products that are gaining popularity among millennials and Generation Z consumers who seek premium self-care routines.
The global bath bombs market is estimated to be valued at US$ 138.36 Bn in 2024 and is expected to exhibit a CAGR of 4.0% over the forecast period 2023 to 2030.
Key Takeaways
Key players operating in the bath bombs market include Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC. These companies offer innovative product formats and natural ingredients to appeal to health-conscious consumers.
The demand for bath bombs is growing due to the shift towards organic, natural personal care products and preference for affordable luxurious experiences by millennials. Additionally, wide popularity on social media platforms has furthered the awareness and adoption of bath bombs.
The bath bombs market is expanding globally with companies focussing on international markets through e-commerce platforms and brick & mortar stores. The Asia Pacific region excluding Japan is emerging as a major market owing to rising disposable incomes, growing millennial population and exposure to western beauty trends.
Market Key Trends
One of the key trends gaining traction in the bath bombs market is the use of natural and organic ingredients. Consumers are increasingly preferring products with natural attributes and ingredients they can recognize and pronounce. Brands are formulating bath bombs with ingredients like coconut oil, shea butter, aloe vera, Dead Sea salts, essential oils and natural fragrances to appeal to health-conscious buyers. This shift towards organic ingredients is expected to drive the future growth trajectory of the global bath bombs market.
Key Takeaways
Key players operating in the bath bombs market include Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC. These companies offer innovative product formats and natural ingredients to appeal to health-conscious consumers.
The demand for bath bombs is growing due to the shift towards organic, natural personal care products and preference for affordable luxurious experiences by millennials. Additionally, wide popularity on social media platforms has furthered the awareness and adoption of bath bombs.
The bath bombs market is expanding globally with companies focussing on international markets through e-commerce platforms and brick & mortar stores. The Asia Pacific region excluding Japan is emerging as a major market owing to rising disposable incomes, growing millennial population and exposure to western beauty trends.
Market Key Trends
One of the key trends gaining traction in the bath bombs market is the use of natural and organic ingredients. Consumers are increasingly preferring products with natural attributes and ingredients they can recognize and pronounce. Brands are formulating bath bombs with ingredients like coconut oil, shea butter, aloe vera, Dead Sea salts, essential oils and natural fragrances to appeal to health-conscious buyers. This shift towards organic ingredients is expected to drive the future growth trajectory of the global bath bombs market.
Porter’s Analysis
Threat of new entrants: Limited capital requirement and lack of specialized production facilities allows new companies to easily enter the bath bombs market.
Bargaining power of buyers: Buyers have high bargaining power due to availability of several bath bomb brands to choose from at varying price points.
Bargaining power of suppliers: Bath bomb producers source ingredients like essential oils, fragrances, coloring agents etc. from various suppliers giving latter low bargaining power.
Threat of new substitutes: Products like aromatherapy candles, bubble bath offer substitution but lack the visual appeal and unique fizzing experience of bath bombs.
Competitive rivalry: Intense competition exists among established brands on parameters of ingredients, packaging and marketing. However, private label brands pose lower threat.
Geographical regions of concentration: North America currently holds largest share of over 35% in global bath bombs market due to high appreciation of self-care products and indulgence in aromatherapy.
Fastest growing region: Asia Pacific region is poised to witness fastest growth at a CAGR of around 6% during the forecast period on back of growing organized retail, rising cosmetic expenditure by middle class and awareness about aromatherapy benefits in countries like India and China.
